Groceries For Going Green
Farm Fresh: Groceries For Going Green 2010
Farm Fresh, NuRide Kick off 'Groceries for Going Green'
in Hampton Roads
Supervalu banner Farm Fresh yesterday unveiled a unique partnership
with NuRide, Inc. and TRAFFIX, a service of Hampton Roads Transit,
which will reward commuters in the Hampton Roads, Va., region with
Farm Fresh discounts and groceries when they choose such green
methods of getting around as carpooling, vanpooling, biking,
walking, telecommuting or taking public transportation.
The "Groceries for Going Green" event, which was held at the
Southeast chain's downtown Norfolk, Va., location and featured Farm
Fresh president and COO Ron Dennis, Hampton Roads Transit VP James
Toscano and NuRide CEO Rick Steele, kicked off the program, which
will run throughout the area for one year. To participate in the
initiative, commuters can enroll on the NuRide Web site and earn
points for every carpool, vanpool, public transportation,
telecommute, walk or bike trip they take, which can be redeemed for
rewards and special offers from sponsors, including coupons for $5
off purchases of $50 or more at Farm Fresh. Participants will also
be entered into weekly prize drawings for $100 in groceries from
the regional grocer.
"Farm Fresh has long been committed to our local community and our
environment," said Dennis. "[T]his important initiative … can help
families go green while saving some green on their
groceries."
"When commuters take a greener trip it not only helps them save
money, but it [also] reduces traffic and emissions throughout the
region," added Toscano, "that's why public-private partnerships and
special events like this one are so important — they achieve a
win-win that benefits commuters, businesses and our entire
region."
"[T]he Farm Fresh event, coupled with support from the TRAFFIX
program, will be directly responsible for reducing 80,000 car
trips, resulting in almost 2 million fewer miles driven and the
preventions of over 800 tons of emissions," observed Steele.
For more information on "Groceries for Going Green" please visit
www.farmfreshgoinggreen.com.
Farm Fresh, a division of Minneapolis-based Supervalu, Inc.,
operates 45 stores in Hampton Roads, Franklin and Richmond, Va.,
and in Wilson and Elizabeth City, N.C. Sponsored locally by Hampton
Roads Transit's TRAFFIX program, NuRide, the nation's largest
rewards program for individuals who use greener transportation, is
a free service funded by sponsors that provide special offers to
the program's members.
